Star Wars movies have been huge hits from the original to the prequels in theaters. The franchise has also had numerous spin-offs for t.v. But for its newest launch, Star Wars Forces of Destiny, they have chosen to focus on Youtube. The surprising move comes because kids these days don’t watch t.v. They get their entertainment online, so if you want the views, you have to go where the viewers are.
- The new animated series is forging a new distribution path for “Star Wars” — short episodes premiering for free on the digital video platform YouTube.
- The corporate strategy behind this move to YouTube seems designed to start them younger with the sort of content they want to consume.
- If there’s one lesson they learned from the “Star Wars” films, is that it’s never too early to begin training younglings in the ways of the Force.
“The team behind it seems less worried about what the numbers are and more concerned with the task of creating storytelling that will connect different audiences to “Star Wars” in a way that’s never been done before.”